Web Design for New Hampshire Contractors and Home Builders
Your best work is already built. Your website should show it to the homeowners searching for you.
I build Squarespace websites for builders, remodelers, and general contractors around your real project photos, written in the words homeowners actually search. Your finished projects can do the selling for you in Concord, Manchester, Nashua, and across New Hampshire.
A contractor website has two jobs: show your work and bring in the call.
Homeowners planning a remodel or a new build look at your finished projects to decide if you're the right fit. Then they look for an easy way to ask about theirs. I build your site around both steps.
[ How I build for both ]
Show Your Finished Projects
Galleries sorted by the kind of work you do, before-and-after photos, and the story behind each job, so a homeowner can judge your craftsmanship before they pick up the phone.
Make Estimate Requests Easy
A short form that asks about project type, town, budget, and timeline, so your first conversation starts with the details you need to quote the job.
[ Case Study ]
A Recent Home Builder Website
Case study: Moose Mountain Construction
Now number one on Google for "custom home builder Hartland NB," with more inquiries since launch.
Moose Mountain is a family-run custom home builder in Hartland, New Brunswick. I moved their 7-year-old WordPress site to Squarespace, refreshed their brand, built project galleries around their finished homes, and set up local SEO so homeowners in their area can find them.
"She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us."
[ What's Included in the Full Build ]
Five parts, each built around how homeowners choose a contractor.
Your project photos shape the design. The way you talk about your work shapes the copy. The copy carries the words homeowners search for. Each part feeds the next.
Brand Styling
Colors and fonts pulled from your project photos and the materials you already use, so your website looks like the same company homeowners meet in person.
- Strategy session
- Mood board
- Color palette
- Font pairing
Website Design
Pages laid out in the order homeowners research a project: what you build, where you work, what the finished job looks like, and how to ask about theirs. Designed for phones first.
- Mobile-first design
- Project galleries
- Before & after photos
- Service pages
- Accessibility best practices
Copywriting
I learn how you talk about your work through a questionnaire and our strategy session, then write every page in your voice. The copy uses the words homeowners search for, like kitchen remodel, home addition, and general contractor.
- Every page written
- Project stories
- Estimate request wording
- Search terms built in
Local SEO
Each page is set up for the searches homeowners run in the towns you serve, like "kitchen remodel Concord NH." I handle the behind-the-scenes setup Google looks for and keep the site fast. Rankings take time, but your site starts on solid ground.
- Town & service keywords
- Page titles & descriptions
- Google setup
- Page speed
Launch & Support
Before launch, I connect your domain, test your estimate form, and check every page on phones and computers. After launch you get 30 days of support and a short course, so you can add new projects yourself. If you'd rather hand off updates, monthly support plans are available.
- Pre-launch testing
- Estimate form setup
- 30 days of support
- Squarespace training
[ How It Works ]
How a Contractor Website Project Works
Most projects take about 4 to 6 weeks from strategy session to launch, depending on how quickly photos and feedback come back. Your time goes to running jobs, so I keep what I need from you specific. Your client portal lists every item I need and when, so nothing sneaks up on you.
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Discovery & Strategy
It starts with a free 30-minute call about your business and what isn't working on your current site. Once we're working together, our strategy session covers the jobs you want more of, the towns you serve, and what sets your work apart.
Your part A 90-minute session, a project questionnaire, and your project photos, logo, and other brand files.
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Design & Content
I design your homepage and write its copy together, then show you the finished page. Once it feels right, I build out the rest of the site the same way, so you're reacting to real pages instead of rough drafts.
Your part Review each page and leave your notes right on the site.
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Launch & Support
After your final review, your site goes live, and I stay on hand for the first 30 days. From there, you can add new projects yourself or hand updates to me.
Your part Logins for your domain and any tools we're connecting, your privacy policy, and a final look before launch.
What clients say: Clients, in their own words.
"The whole experience felt clear and collaborative from start to finish."
Read full review from Nicole Thibodeau
Rachel at Open Tree Creative was incredible to work with. She's thoughtful, insightful, and genuinely creative, and what I appreciated most was how patient she was and how well she guided the entire process.
She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us. The whole experience felt clear and collaborative from start to finish.
We're so happy with how our website turned out.
"Most notably, we regularly receive business (and compliments in that context) based on our site."
Read full review from Christine Urban, Nashua Christian Academy
Rachel at Open Tree Creative has been our website designer here at Nashua Christian Academy. We have found her to be creative and intuitive in getting to know our organization and representing us faithfully on the web. She is extraordinarily responsive in providing requested updates or changes to our web site. Most notably, we regularly receive business (and compliments in that context) based on our site. I would heartily recommend her for businesses wanting to be noticed and seeking to better reach their online target audience.
"She listens, she is patient, and everything she does is with excellence."
Read full review from Noelle Jones
HIGHLY RECOMMEND! My experience working with Rachel from Open Tree Creative was simply outstanding. Rachel is professional, genuine, insightful and extremely creative. She is highly knowledgable about website design, extremely organized and holds to what she tells you she will do. She listens, she is patient, and everything she does is with excellence. I'm deeply grateful, and I know that if you work with her, you will be too.
"She was quick to respond when I had a question or when I wanted to discuss a new project."
Read full review from Jennifer R.
Rachel is very professional. I employed her services when I was President of a non-profit organization. The website she developed for the non-profit is professional and of the highest caliber. She was quick to respond when I had a question or when I wanted to discuss a new project. She is professional, friendly, and industrious. I HIGHLY RECOMMEND her services!
[ Pricing ]
What a Contractor Website Costs
One price covers strategy, design, copy, and local SEO. Before any work starts, you get a written proposal with the exact scope, and the discovery call is free with no obligation.
Starting at
$5,000
The Full Build For builders, remodelers & general contractors
A custom site built around your finished projects and the towns you work in, written to bring in estimate requests from homeowners across New Hampshire.
- Custom design built around your project photos
- Up to 6 core pages
- Every page written for you
- Brand styling
- Project galleries & case studies
Also included
- Strategy session about the jobs you want & the towns you serve
- Client portal to track your project
- Estimate request form
- Local SEO & mobile-friendly design
- Set up so AI search tools can read your site
- Accessibility best practices
- 30 days of support after launch
Not ready for a call? Send me your project details.
[ FAQ ]
Contractor Website Questions
Short answers to what builders ask before starting. If yours isn't here, ask me directly.
A Full Build website from Open Tree Creative starts at $5,000 for up to 6 pages, including strategy, brand styling, copywriting, design, and local SEO.
The final price depends on your page count, galleries, and features. You get a written proposal with the exact scope before any work starts, and the discovery call is free.
Yes. If your brand and copy are already in good shape, a Foundation site starts at $2,000 for up to 5 pages. I build it with Squarespace's own design tools and no custom code, so you can edit every part of it yourself. It still includes basic SEO setup.
Yes. If you do custom homes, renovations, and additions, each one can have its own page set up for the searches homeowners run in your towns. We plan which pages you need in the strategy session.
In most cases, yes. If the platform allows it, I connect your estimate form so requests go straight into the system you already use. We confirm what's possible on the discovery call.
Yes. You can add project photos and edit text yourself, and you get a short course on updating your Squarespace site. If you'd rather not, my website support plans handle updates for you.
Me. I handle your strategy, design, copywriting, and development myself, from the first call to launch.
Yes. Every site is set up for the searches homeowners run in your towns, with page titles, descriptions, headings, image text, page speed, and Google setup handled for you. Rankings take time and depend on your competition, but your site starts on solid ground.
Most builder websites take about 4 to 6 weeks from the strategy session to launch, depending on how quickly photos and feedback come back. If you're in a busy season, we set deadlines around your schedule.
Yes. I use AI to organize project details, troubleshoot, write and check code, and help draft website copy. You review and approve all copy before launch, and I take full responsibility for the design, the decisions about what goes on your site, and testing that everything works.
I build every site using accessibility best practices, with WCAG 2.1 AA as my guide: readable contrast, clear headings, image descriptions, and layouts that work with a keyboard. Squarespace controls some of the underlying code, so I can't guarantee full compliance.
Yes. You own your Squarespace account, domain, content, and photos, and you're never locked into a contract to keep your site online.
Yes. I move your project photos and copy into the new site and redirect your old page addresses, so you keep the search visibility you've built. The Moose Mountain Construction case study walks through a WordPress move.
[ start your project ]A better website can book more projects. Let’s discuss yours.
Book a free 30-minute call to talk through your current site, your timeline, and what you want it to do. Bring your questions, and you’ll get straight answers. If you’d rather write it out first, the project form works too.