Concord, NHAbout Open Tree Creative
The person on your first call builds the whole site.
You'll tell your story once. The person who hears it on our first call is the one who writes your copy, designs your pages, and gets you found on Google.
That person is me, Rachel Nesbitt. I've designed for churches, schools, nonprofits, and builders for over 20 years, and I founded Open Tree Creative in 2010 to build custom Squarespace websites from Concord, NH. Two of my most recent websites rank first on Google: The Living Room shows up first when people search for a prayer space in Henniker, and Moose Mountain Construction shows up first for home builders in Hartland.
Your site gets everything I know about getting found and getting the call.
★★★★★ Rated 5.0 on Google
The process: Three steps from first call to launch.
You'll know where things stand the whole way through. Your client portal keeps files, feedback, and next steps in one place.
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Step 01Discovery & Strategy
It starts with a free 30-minute call about your goals and whether I'm the right fit for your project. Once you sign on, a strategy session shows me who your clients are, what sets you apart, and how your site should be organized. Every decision after that builds on it.
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Step 02Design & Content
Your brand direction comes first, so the design feels like you from the start. I build your site in Squarespace, and on a Full Build I write the copy to fit the finished pages. You see your home page early and give feedback before I build out the rest. Then I walk you through every page and refine it from your notes.
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Step 03Launch & Support
I handle the setup and testing, then your site goes live. You get 30 days of support and a personalized toolkit with a short course on updating your site yourself. If you'd rather hand it off, a monthly support plan keeps it current.
Why work with me: I'm the whole department.
// Standard
Your project gets my full attention.
I keep my client list small so nothing slips through the cracks or gets half done. It's how I want to work, and why.
"Whatever you do, work at it with all your heart, as working for the Lord."
Colossians 3:23
// Copy
Words that sound like you.
On a Full Build, I write every page of your site. Google can only rank the words on the page, so I write what your clients search for, in a voice your clients will recognize as yours.
// Search
Built for how people search now.
I'm a Squarespace Circle member and HubSpot certified in AEO Fundamentals and Digital Marketing. Your site is set up for Google and for the AI tools people now use to find businesses like yours.
// Access
Easier for every visitor to use.
I trained in web accessibility through W3Cx. I check color contrast, headings, and image descriptions as I build, so more people can use your site, including people using screen readers.
What clients say: What it's like to work with me.
"She listens, she is patient, and everything she does is with excellence."
Read full review from Noelle Jones
HIGHLY RECOMMEND! My experience working with Rachel from Open Tree Creative was simply outstanding. Rachel is professional, genuine, insightful and extremely creative. She is highly knowledgable about website design, extremely organized and holds to what she tells you she will do. She listens, she is patient, and everything she does is with excellence. I'm deeply grateful, and I know that if you work with her, you will be too.
"The whole experience felt clear and collaborative from start to finish."
Read full review from Nicole Thibodeau
Rachel at Open Tree Creative was incredible to work with. She's thoughtful, insightful, and genuinely creative, and what I appreciated most was how patient she was and how well she guided the entire process.
She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us. The whole experience felt clear and collaborative from start to finish.
We're so happy with how our website turned out.
"She is extraordinarily responsive in providing requested updates or changes to our web site."
Read full review from Christine Urban
Rachel at Open Tree Creative has been our website designer here at Nashua Christian Academy. We have found her to be creative and intuitive in getting to know our organization and representing us faithfully on the web. She is extraordinarily responsive in providing requested updates or changes to our web site. Most notably, we regularly receive business (and compliments in that context) based on our site. I would heartily recommend her for businesses wanting to be noticed and seeking to better reach their online target audience.
[ start your project ]Your website starts with a 30 minute call.
Tell me what you do, who you want to reach, and when you need the site. You’ll leave with a clear next step, whether or not you hire me.