Your work is better than your website.
You know your website isn’t keeping up with your business. You just don’t have time to fix it, and web design isn’t your job. It’s mine. I handle the strategy, copywriting, brand styling, design, and SEO, and your new site goes live 2 to 4 weeks after kickoff. The result is a site that gets people to reach out, not just admire the design.
Who I work with
Whether you run a business, build homes, lead a nonprofit, or serve a church.
Small Businesses
Before customers reach out, they look you up and compare. I write and build sites that explain what you offer in plain words and help you show up when people nearby search for what you do.
Home Builders & Remodelers
Homeowners planning a build or remodel want to see real work in towns they know. I put your best projects up front and make it simple for them to start a conversation about theirs.
Nonprofits
Donors, volunteers, and the people you serve each come looking for something different. I build nonprofit sites that tell your story clearly and point each of them to the right place.
Churches & Ministries
Many first-time guests visit your website before they ever walk through your doors. I build church sites that feel as welcoming as your people and help newcomers find their way in.
Contractors
✦
Musicians & Artists
✦
Remodelers
✦
Law Firms
✦
Health & Wellness
✦
Private Schools
✦
Nonprofit Organizations
✦
Churches
✦
Ministries
✦
Contractors ✦ Musicians & Artists ✦ Remodelers ✦ Law Firms ✦ Health & Wellness ✦ Private Schools ✦ Nonprofit Organizations ✦ Churches ✦ Ministries ✦
Two recent sites, both #1 on Google.
Case study: The Living Room
The Living Room is a prayer ministry in Henniker that started with a bare-bones template site. It now ranks first on Google for searches like "prayer in Henniker," "prayer ministry in Henniker," and "retreat Henniker NH." I rebuilt their site from the ground up with original photography, copy for both people seeking prayer and the donors who support them, and local SEO.
Case study: Moose Mountain Construction
Moose Mountain Construction is a custom home builder in Hartland, New Brunswick. It now ranks first on Google for "custom home builder Hartland NB," and they've had more inquiries since launch. I moved their 7-year-old WordPress site to Squarespace, refreshed their brand, and set up SEO so homeowners in their area can find them.
What clients say: Clients, in their own words.
"Most notably, we regularly receive business (and compliments in that context) based on our site."
Read full review
Rachel at Open Tree Creative has been our website designer here at Nashua Christian Academy. We have found her to be creative and intuitive in getting to know our organization and representing us faithfully on the web. She is extraordinarily responsive in providing requested updates or changes to our web site. Most notably, we regularly receive business (and compliments in that context) based on our site. I would heartily recommend her for businesses wanting to be noticed and seeking to better reach their online target audience.
"She listens, she is patient, and everything she does is with excellence."
Read full review
HIGHLY RECOMMEND! My experience working with Rachel from Open Tree Creative was simply outstanding. Rachel is professional, genuine, insightful and extremely creative. She is highly knowledgable about website design, extremely organized and holds to what she tells you she will do. She listens, she is patient, and everything she does is with excellence. I'm deeply grateful, and I know that if you work with her, you will be too.
"The whole experience felt clear and collaborative from start to finish."
Read full review
Rachel at Open Tree Creative was incredible to work with. She's thoughtful, insightful, and genuinely creative, and what I appreciated most was how patient she was and how well she guided the entire process.
She really took the time to understand what we were trying to do and helped bring it to life in a way that feels true to us. The whole experience felt clear and collaborative from start to finish.
We're so happy with how our website turned out.
"I just got a compliment from a new visitor this week who told me it's beautiful."
Read full review
I deal with very hard subject matter, and the soft colors and gentle lines Rachel put together help mitigate the harshness of the topics. I just got a compliment from a new visitor this week who told me it's beautiful.
"The website she developed for the non-profit is professional and of the highest caliber."
Read full review
Rachel is very professional. I employed her services when I was President of a non-profit organization. The website she developed for the non-profit is professional and of the highest caliber. She was quick to respond when I had a question or when I wanted to discuss a new project. She is professional, friendly, and industrious. I HIGHLY RECOMMEND her services!
"She is hard working, reliable, and has a good eye for design."
Read full review
Open Tree Creative/Rachel did our nonprofit organization's Internet presence (social media, Internet, email, graphic design), and she excelled at all of them! She is hard working, reliable, and has a good eye for design.
Without hesitation, I recommend her for any Internet presence/marketing/graphic design work you may have.
[ The Full Build ]
The Full Build: everything your website needs, in one project.
One price covers strategy, copy, design, and SEO. You'll see the exact scope and price in your proposal before any work begins.
Starting at
The Full Build
For growing businesses and nonprofits ready for a fully custom site.
- Custom Squarespace website design
- Website copy, written for you
- A web color palette and font pairing built around your logo
- Up to 6 core pages
- Live 2 to 4 weeks after kickoff
- Two revision rounds
Standard on every project
- Strategy session
- Setup for Google and AI search
- Accessibility best practices
- Third-party integrations
- 30 days of support after launch
Free, 30 minutes. You'll leave with a clear next step.
Not ready for a call? Send me your project details.
How I get you there.
Your site goes live 2 to 4 weeks after kickoff. Every client gets a private portal with your timeline, tasks, files, feedback, and approvals in one place, so you always know where things stand and what I need from you.
Discovery & Strategy
It starts with a free 30-minute call to talk through your goals and see if we're a good fit. Once we're working together, you send your logo, photos, and logins, and a strategy session helps me understand your clients, what sets you apart, and how your site should be organized. With everything in hand, we kick off.
Design & Content
We settle on your brand direction first, so the design feels like you from the start. I write your copy as I build, so the words and layout work together. You see your homepage first, and your feedback shapes the rest. Once every page is in place, I walk you through the whole site and refine it based on your notes.
Launch & Support
Before your site goes live, I connect your domain, set up search and analytics, and test everything on phones, tablets, and desktops. After launch, you get 30 days of support and a short course on updating your Squarespace site, so you can make changes yourself with confidence. If you'd rather hand it off, a monthly support plan keeps your site current.
Hi, I’m Rachel, owner of Open Tree Creative.
I started Open Tree Creative in 2010. You work with me from the first call to launch, so you always know who you’re talking to.
Based in Concord, NH, and happy to meet in person
HubSpot certified in Digital Marketing and AEO Fundamentals (getting found in AI search)
Trained in web accessibility through W3Cx
Clients across New Hampshire and the US
Frequently asked questions: What to know before we talk.
The things most people ask before reaching out.
Still have questions?
Book Your Free Discovery CallThe Full Build starts at $5,000 for a six-page website. Every estimate is built around your project's scope. A small service business might need six pages, while home builders and remodelers showcasing large portfolios or nonprofits serving multiple audiences might need ten.
Things like booking tools, e-commerce, or large amounts of copywriting can push a project above the starting rate. The full scope and price are always confirmed before any work begins.
A six-page Full Build goes live 2 to 4 weeks after kickoff, depending on how quickly feedback comes back and how many custom features your site needs. Kickoff happens once your logo, photos, and logins are in and your strategy session is done.
Larger or more complex projects, like nonprofit web design builds with multiple target audiences, can run longer. That timeline is always set during the proposal stage.
You'll work directly with me, Rachel Nesbitt, the whole way through. I'm your strategist, designer, copywriter, and developer at Open Tree Creative, so you always know who you're talking to.
Yes. At Open Tree Creative, I use AI as a tool throughout my work. It helps me organize project information and milestones, troubleshoot issues, write and debug code, and work through large amounts of information faster. I also use it to help draft website copy. You review and approve all copy before launch.
AI doesn't replace my professional expertise. I take full responsibility for the judgment calls, the design, deciding what belongs on your site, making sure everything works, and testing the code.
It starts with a free 30-minute discovery call. If we're a good fit, I send a proposal with the scope, timeline, and price.
Once you're happy with the proposal, I send a contract. A signed contract and a 40% deposit reserve your spot on my calendar, and you'll get access to your client portal to kick things off.
Before kickoff, you send your logo, photos, and logins, and we hold your strategy session. Once everything is in, your 2 to 4 week timeline starts.
Of course. Although I'm based in Concord, NH, Open Tree Creative works with small businesses, home builders and remodelers, nonprofits, and churches across the US.
Yes. Squarespace is built for that, and every Full Build includes a short course on making updates yourself, plus 30 days of support after launch. If you'd rather hand it off, monthly support plans start at $149/mo.
[ start your project ]Let’s get your website off your to-do list.
In one 30-minute call, we’ll talk through what your business needs from its website and whether The Full Build is the right fit. Projects are scheduled in the order contracts are signed, so the sooner we talk, the sooner you launch.