case study - Iris LloydA website that feels like her music and works like a press kit.
Iris Lloyd is an up-and-coming singer-songwriter from Hartland, New Brunswick. She won the 2024 KIRA New Brunswick Talent Competition and had a successful audition on Canada’s Got Talent. Her website needed to do two jobs: give press and agents everything they need to book her, and give fans one place to see where she’s playing next.
The Challenge
Iris’s career had outgrown her one-page website. Festivals were inviting her, organizers kept rebooking her, and new fans were finding her at shows. Her old site couldn’t give any of them what they came for.
The Solution
A Squarespace site built around the people who visit it. Fans can watch her perform and see where she’s playing next, with show dates pulled in automatically from Bandsintown. Organizers get her bio, photos, videos, and a downloadable electronic press kit. Booking buttons on every page lead to one simple form.
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