We create professional
and beautiful
websites.
Thoughtful website design for growing brands.
Hello! I’m Rachel Nesbitt, the designer and founder behind Open Tree Creative. With over 20 years of experience in web design, I help small businesses and nonprofits bring their vision to life online. My focus is on custom websites that reflect who you are—authentic, thoughtful, and built to grow with you.
As a one-person studio, I take a personal, collaborative approach to every project. No big agency feel—just honest design, clear communication, and reliable support from someone who’s genuinely invested in your success. I take time to listen, offer honest advice, and create thoughtful design solutions that grow with your business. Whether you’re starting something new or refreshing your current brand, I’m here to make the process clear, creative, and genuinely supportive—so you can feel confident and proud of what you’re putting out into the world.
My key areas of expertise.
No two businesses are alike—and your website shouldn’t be either. I offer a full range of services to help you build a strong, cohesive online presence that’s tailored to your goals, your brand, and your audience.
Custom Website & Digital Design
I create clean, responsive websites that look great on every device and work seamlessly across platforms. Every site is crafted from the ground up—no cookie-cutter templates. Whether you need a simple site, a blog, or a full e-commerce store, I’ll design a tailored solution that reflects your brand and meets your goals—with built-in social media integration to keep everything connected and shareable.
Branding & Visual Identity
From color palettes and font pairings to logo direction and brand voice, I help you build a visual identity that feels true to you and instantly recognizable to your audience.
Content Writing & SEO
Not sure what to say or how to get found? I offer content writing and SEO strategies that communicate your message clearly and help your site show up where it matters.
Ongoing Support & Maintenance
After launch, I’m still here. I offer reliable support, updates, and design tweaks to keep your site running smoothly and looking fresh.
Real words from real people I’ve had the joy of working with.
Rachel is very professional. I employed her services when I was President of a non-profit organization. The website she developed for the non-profit is professional and of the highest caliber. She also designed our event flyers, maintained our social media accounts, and sent out emails to our membership. She was quick to respond when I had a question or when I wanted to discuss a new project. She is professional, friendly, and industrious. I HIGHLY RECOMMEND her services!
Jennifer Teresa
NH Right to Life
We have found Rachel to be creative and intuitive in getting to know our organization and representing us faithfully on the web. She is extraordinarily responsive in providing requested updates or changes to our web site. Most notably, we regularly receive business (and compliments in that context) based on our site. I would heartily recommend them for businesses wanting to be noticed and seeking to better reach their online target audience.
Christine Urban
Nashua Christian Academy
I highly recommend Open Tree Creative. I love my website designed by Rachel at Open Tree Creative. I just got a compliment from a new visitor this week who told me it is beautiful. I deal with very hard subject matter and the soft colors and gentle lines that Rachel put together help mitigate the harshness of the topics. It's lovely.
Darlene Pawlik
The Darling Princess